Success Stories
Success Stories
McEvoy & Associates has been very successful in developing effective
fundraising campaigns for political candidates and causes. Founder and
president Melanie McEvoy has been involved in political issue organizing
and fundraising since she was in college and brings her proven expertise
to benefit each client, campaign and event.
The following success stories demonstrate how McEvoy & Associates
use their political fundraising acumen to help candidates and political
causes maximize their donor contributions.
Political Campaign Fundraising
– Congressman Jerry Nadler
McEvoy & Associates has been involved in the political election campaign
for Congressman Jerry Nadler (D-NYC) for over six years. Jerry represents
the 8th Congressional district which encompasses a wide mix of communities
including Manhattan’s Upper West Side, Chelsea, SoHo and the downtown
area, as well as Brooklyn’s Boro Park, Bay Ridge, Bensonhurst, Brighton
Beach and Coney Island.
For the 2004 election campaign, McEvoy & Associates developed a fundraising strategy that targeted specific communities—Russian-Americans, Jewish, gay, transportation and financial— in Congressman Nadler’s district to increase the awareness and reach of his fundraising efforts.
Result: The 2004 fundraising campaign had a 13% increase in contributions over the previous election.
Political Cause Fundraising –
PAX: The Movement to End Gun Violence
Founder and president Melanie McEvoy brings both her personal convictions
and her expertise to causes about which she feels passionately. PAX: The
Movement to End Gun Violence is one such cause.
The firm produced the organization’s inaugural fundraising event—the PAX Benefit Gala—which included cocktails, music, dinner, a silent auction, special guests and entertainment. The firm also helped establish fundraising guidelines for sustained and progressive donor giving for the Gala, such as priority seating Tables of Ten for contributions ranging from $10,000 to $50,000, as well as VIP Tickets of $500 and $1,000.
Result: The annual PAX Benefit Gala has become a hugely successful fundraising event.
Political Event Fundraising –
Democratic National Committee
In 2000, Melanie McEvoy and her then-partner, Daedre Levine, were asked
by the Democratic National Committee to conduct a very high profile fundraising
evening that included President, First Lady and Chelsea Clinton; Vice
President and Tipper Gore; and several local and national Democratic leaders.
The event began with seating for over 1,000 people for the Broadway production of The Ice Man Cometh starring Kevin Spacey. In addition, the firm put together a reception for several hundred people after the performance and a private dinner with the President.
Result: The event raised over $1 million for the Democratic National Committee.