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Areas of Specialization
McEvoy & Associates is a fundraising consulting firm, highly experienced
in developing and implementing successful fundraising events and strategies
that have brought in millions of dollars in contributions for clients of all
sizes.
Event Planning
& Management
A successful fundraising event requires expertise and a discerning eye for detail
in two key areas—event planning and implementation. McEvoy & Associates
is skilled in managing both to ensure there are no unwelcome “surprises”
to detract from the overall success of the event.
| Event Planning |
Event Implementation |
- Venue search and selection
- Vendor negotiations
- Invitation and special guest list development
- Donor motivation research
- Prospect list development and outreach
- Corporate sponsorship research and outreach
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- Invitation/program design and production
- Phone banking
- Ticket sales tracking and management
- Seating plan development
- Staging logistics (podium, sound system, etc.)
- Event check-in desk and on-site troubleshooting
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Fundraising Strategies
McEvoy & Associates does more than develop successful fundraising strategies.
They empower organizations by establishing proven fundraising procedures that
promote sustained giving and an expanding base of donors.
| Fundraising Strategy Development |
Fundraising Procedures |
- Research the issue’s appeal to donors
- Create a donor database to track and manage fundraising
contributions
- Set up research methods to expand the donor base
(print, Internet, current donors, etc.)
- Develop donor source codes for more targeted and effective
fundraising
- Determine a finance plan and budget
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- Coordinate direct mail solicitation campaigns (message,
creative, mailing list, etc.)
- Establish donor contact procedures
(thank you letters, appeals for increased giving)
- Manage high-dollar donor call programs
(script development, phone banks, etc.)
- Analyze financial results to determine areas for improvement
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Training & Education
McEvoy & Associates provides event and fundraising strategy training sessions
that can include:
- Finance compliance rules (federal, state, local)
- PAC contributions
- Finance plan set-up and operation
- Proven fundraising tools
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- Donor research methods
- Donor motivation methods
- Giving myths and habits
- Fundraising calling strategies
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